B2B Magazines

RAC World - The RAC



PROJECT INFO

After producing the creative for the successful pitch for Seven Squared - ‘RAC World’ evolved and developed into an important point of contact and effective sales tool between the RAC and their subscribing members. 


Working in sync with and very much within the RAC’s strong brand identity - the magazine was very successful in expanding customers brand awareness, informing and driving increased sales of the clients broad range of products on offer.


Nominated most effective members title - APA 2007


Client The RAC

Title RAC World 

Type Members magazine

Circulation 500,000+

Frequency Quarterly

Publisher SevenSquared

Awards Nominated most effective members title - APA 2007