Internal Comms Magazines

Shell Code of Conduct - Shell



PROJECT INFO

This was a pitch to update Shell’s code of conduct and bring it into line with the refresh of their brand identity. The existing document was a rather drab, authoritarian and draconian document that would of made some readers possibly question there career choice!


To improve this state of affairs we applied their new brand guidelines to a truncated and more inclusive document with a lighte


Client Shell Petroleum

Title Shell Code of Conduct

Type Internal Comms 

Circulation 112,000

Frequency Single publication- Pitch

Publisher Specialist