Customer Magazines

Vision - Vision Express


The high street optician’s quarterly magazine was launched to reward customers of their Grand Advantage scheme and to inspire and inform their consumer behaviour.


Here, a redesign of the existing magazine together with a commemorative publication celebrating the companies 20th anniversary.

Expanding upon the brands own corporate image, these items stylistically moved beyond the Vision Express minimalist design ethic, producing finished publications that complimented the brands other deliverables - and yet also satisfied the prerequisite of existing as stand alone products.

Client Vision Express

Title Vision 

Type Customer magazine

Circulation 500,000

Frequency Quarterly

Publisher Seven